(Prunus Serotina) Cherry is a North American wood with a distinctive reddish brown coloring that can very from a very light to very dark shade, making it decoratively versatile. Cherry is also moderately hard with high shock resistance. This combination of attractiveness and durability is a one of many reasons why this beautiful wood is a frequent choice of fine furniture designers and architects alike. Janka Hardness Scale Reading of 950 PSI.